Updated 14 Oct 2026
The posts, the study guide, and both full episodes. Numbers are claims people made, not audited prices.
What is being sold, who sits in a deal, and the words people keep using loosely.
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Workflows, tasks, environments, and the buy boxes people are advertising.
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Filters, tools, warm networks, and a funnel that is not a close rate.
Ben Cerchio’s posts, then the two full episodes, then the tests those tapes actually support.
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Models, fee bases, one-time versus share, and numbers that are still just claims.
Rights, people, quality, and a referral sequence you can defend.
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Partner programs, the crowded timeline, and who is worth reading.
The deal desk, four cases, the twenty-question check, and the original final.
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